Jack Tretton

Genotaur Advisory Board Member

Jack is the immediate past CEO & president of Sony Computer Entertainment of America (SCEA).  He has more than 30 years of consumer product expertise, including 28 years of direct experience in the video game industry. A recognized industry veteran, he provides a wealth of corporate business experience, including finance, marketing, merchandising, operations, product development, and sales.

Jack was with SCEA since its inception, when he joined in 1995 as director of sales, until leaving in April of 2014 after six years as CEO & president. As one of the founding members of the executive team, he played a pivotal role in making all PlayStation® platforms best sellers in the U.S., Canada and Latin America. During his tenure, Jack has also been responsible for achieving several industry milestones, including surpassing 50 million units of the PlayStation®2 in North America and most recently, selling more than one million PS4 units in 24 hours following the launch in North America.

Prior to joining Sony Computer Entertainment America, he worked for JVC Musical Industries, an international publisher of videogames, where he served as general manager. From 1986 to 1991, Jack held numerous high ranking positions, including vice president of sales with Activision. He also held marketing research and sales positions with Majers Corporation and Duracell, U.S.A.  Jack is the immediate past chairman of the Entertainment Software Association (ESA).